A detailed summary of the characteristics and objectives of a new business activity, the resources needed to carry out the business, the risks associated with it, or the results that are expected to be obtained. Large companies usually use it for investment approvals or new budgets, while entrepreneurs and start-ups use it as a basic tool to gain credibility in the search for investors. This document usually includes the description of the product or service that will be offered, the potential market and expected share, consumer analysis, manufacturing plan, marketing plan, provisional balance sheets and income statements for several years, financial needs and how to cover them, risks associated with the business and contingency plans to mitigate them, and an exit plan for investors if applicable.
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